In the K-pop entertainment industry, female artists are often crafted to fit traditional aesthetics and gender expectations, with their success closely tied to appearance and market demands. This phenomenon in the K-pop industry reflects the objectification and manipulation of women by patriarchal structures, limiting their autonomy as artists. Simultaneously, the backdrop of neoliberal economics exacerbates this situation. Artists are forced to accept harsh working conditions and demands in a highly competitive market, increasing pressure to conform to societal expectations and further restricting their personal expression.
When discussing K-pop, it is crucial to understand the patriarchal and neoliberal structures behind it. Through this panel, we aim to explore this cultural phenomenon and its impact on gender, identity, and social relationships.
